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China turns tennis tournaments into tourism magnet as cities package matches with culture, food and city experiences_我的网站

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    A scene from the women's semifinal at the China Open in Beijing on October 4, 2025 Photo: VCG
As international tennis tournaments multiply across China this autumn, organizers are increasingly looking beyond the court, seeking to turn a trip to a tournament into a broader travel experience.
The 2026 Chinese tennis season, starting in September, will bring a series of international events to cities including Chengdu, Hangzhou and Suzhou besides flagship events in Beijing and Shanghai. 
The growing concentration of tournaments is giving Chinese cities a chance to connect sporting events with local consumption, cultural activities and tourism.
Shanghai offers perhaps the clearest example of how that strategy is developing.
In 2025, the Shanghai Masters attracted more than 250,000 spectators, with about 10 percent coming from overseas and 60 percent from outside Shanghai, according to the Shanghai municipal government. The tournament also generated more than 100 million yuan ($14.8 million) in ticket revenue. 
The figures have encouraged organizers and city authorities to think beyond the traditional model of selling a ticket to a tennis match. 
During this year's Shanghai Masters, ticket packages will include options combining matches with direct transportation, family experiences and visits to other Shanghai attractions, the organizers have announced. 
The approach fits into Shanghai's broader effort to use major sporting events to attract international visitors. 
The experience in Shanghai suggests that the relationship between tennis and tourism can work in both directions: a tournament brings people to a city, while the city gives spectators reasons to stay longer and spend money beyond the stadium.
For host cities, making tennis more than a sporting event can also serve as a platform for destination marketing, particularly when the event attracts an international audience.
Sports tourism can offer cities something that conventional sightseeing does not, according to tennis commentator Chen Chi.
"Tennis events can activate destinations and build recognizable identities," Chen told the Global Times. "The international player base and global fan following of tennis give host cities an audience well beyond their local audiences, which is widely seen at the Grand Slam events."
The challenge now is to make those visitors stay longer and explore more of the host city. That is where the "ticket plus" model comes in.
Rather than simply asking visitors to buy a match ticket, organizers are increasingly packaging the tournament with hotels, transportation, attractions and other experiences.
    Foreign tourists wearing traditional Chinese hanfu visit Suzhou, East China's Jiangsu Province. Photo: VCG
Culture matters
In Suzhou, East China's Jiangsu Province, organizers of the WTA 125 Suzhou Open are trying to connect the tournament with the city's existing cultural resources. 
Zhou Yunsong, tournament director of the Suzhou Open, said the timing gives spectators an opportunity to combine a tennis trip with a holiday as it partially overlaps with the annual National Day holidays.
"For our spectators, this is a rare opportunity to combine watching tennis with travel. For domestic tennis fans, they don't have to take time off work as they normally would," Zhou told the Global Times. 
The tournament venue, the Yangcheng Lake International Tennis Center, is located near several cultural and commercial areas in Suzhou.
The event has also introduced a hotel-and-tennis package, while organizers have arranged cultural experiences for players, including visits to Suzhou's gardens and local cultural venues.
"To give players an immersive experience of Suzhou's charm, we have planned a range of cultural activities, including visits to the Suzhou Museum, tasting authentic Suzhou cuisine, listening to Kunqu Opera, trying on traditional Chinese qipao and visiting embroidery workshops," Zhou noted. 
Zhou sees a broader change in the way people plan trips.
"Traveling to sporting events is becoming a choice for more and more people," he said. "In the past, tourism was about sightseeing - going to a destination, taking photos and checking in. Now, especially among younger generations, people are more inclined to take themed trips."
The idea, he said, is to use the tournament as the starting point for a much wider city experience.
"We hope Suzhou can, with the professional tournament at its core, connect all of Suzhou's tourism resources, including its food, gardens, water towns and shopping, so that visitors can travel around the city for the sake of one match."
Players as ambassadors
For international tennis, this model has another potential advantage: The players themselves can become part of a city's tourism promotion.
Beijing, for instance, is bringing the players themselves into the tourism story. Li Xuhua, general manager of the China Open, said the tournament plans to give players more opportunities to experience the city.
Current world No.1 Jannik Sinner is among the players who are invited to participate in a hutong (traditional alleyway) tour during his stay in Beijing, Li told the Global Times. 
The China Open is also expanding its off-site activities this year. 
Li said the tournament will work with the local government to establish more match-watching venues in major commercial areas, allowing people to experience the tournament outside the main tennis center.
"The information from the tennis court can go out and reach people around the city," Li said. 
For organizers such as Li, the goal is to make the tournament a broader part of the city's cultural and public life.
"We want this rare tennis carnival to be richer and more colorful, and to give fans more time to experience the appeal of tennis," Li said.
The emerging model is still at an early stage as different event organizers are exploring their own strategies. But the direction is becoming clearer: Tournaments are being used not only to fill seats in stadiums, but also to promote cities as travel destinations.
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E | 公司2026年第一季度营业收入8812万元，同比下降13.20%；归属于上市公司股东的净利润亏损866万元。综合而言，公司整体经营业绩仍面临着较大挑战。　　蓝盾光电8月8日曾公告，公司拟通过发行股份及支付现金的方式购买岚创科技控股权，本次交易预计构成上市公司重大资产重组。　　岚创科技专注于高性能真空镀膜设备的研发、生产、销售及相关技术服务，是国内少数在超窄带薄膜滤光片（TFF）领域实现商业化量产的设备厂商，设备综合产出和技术稳定性居于行业前列，广泛应用于光通信、工业激光、医疗光学、消费电子等领域。　　在重组预案中，蓝盾光电对本次交易存在的风险因素进行了详细说明，主要包括：审批风险；交易可能被暂停、中止或者取消的风险；审计、评估工作尚未完成的风险；收购整合风险；交易方案调整风险；商誉减值风险；标的公司经营业绩波动风险等。　　蓝盾光电表示，标的公司（岚创科技）所处真空镀膜设备行业受宏观经济环境、行业政策、市场竞争、上游供应及下游光通信、工业激光、医疗光学、消费电子等领域需求变化等多方面因素影响。如未来行业景气度下降、下游客户扩产需求减弱或标的公司自身经营管理未达预期，其经营业绩可能出现波动。　　蓝盾光电称，标的公司产品主要应用于光通信、工业激光、医疗光学、消费电子等领域，下游需求受行业景气度、技术迭代、终端市场需求和客户资本开支等因素影响。如相关行业需求出现不利变化，可能对标的公司的订单获取、产品交付及经营业绩产生不利影响。　　海鸥住工：控股股东拟变更　　8月21日晚间，海鸥住工公告，因控股股东筹划公司控制权变更事项，公司股票已于8月17日开市起停牌。经公司向深交所申请，公司股票自8月24日（星期一）开市起复牌。　　根据最新公告，8月21日，海鸥住工控股股东中馀投资与博泰车联网科技（上海）股份有限公司（以下简称“博泰车联”）签署《股份转让协议》，约定中馀投资向博泰车联协议转让公司1.29亿股股份（占公司总股本的20%），股份性质为无限售流通股。上述标的股份的转让价款总计为8亿元，折合标的股份每股转让价格约为6.19元。博泰车联协议受让完成后，博泰车联将成为公司控股股东，应臻恺将成为公司实际控制人。　　海鸥住工称，博泰车联将利用相关运营管理经验以及产业资源优势，助力上市公司产业进行迭代升级，提升上市公司核心竞争力，进一步提高上市公司的持续经营能力及抗风险能力。　　同时，博泰车联承诺，此次协议受让完成后36个月内，不存在通过上市公司重组上市或注入关联方资产的计划或安排。博泰车联还承诺，本次协议受让完成后60个月内，不直接或间接转让本次受让的上市公司股份，本次协议受让完成后36个月内，不质押本次受让的标的股份。　　公开资料显示，博泰车联是一家领先的智能座舱解决方案供应商，该公司去年9月底在港交所上市，最新市值为275亿港元。财报显示，2025年，博泰车联实现营业收入人民币35.1亿元，同比增长37%；全年智能座舱域控制器交付量130万台，较2024年增长超40%。毛利率提升至12.4%，毛利达4.34亿元；经调整年内亏损（非国际财务报告准则计量）由2024年的3.52亿元人民币大幅收窄至2.40亿元人民币。　　此外，8月21日，中馀投资与福清曜鸿企业管理合伙企业（有限合伙）（以下简称“福清曜鸿”）签署《股份转让协议》，约定中馀投资向福清曜鸿协议转让公司3236.74万股股份（占公司总股本的5.01%），股份性质为无限售流通股。作为受让标的股份的对价，福清曜鸿应向中馀投资支付股份转让价款合计2亿元，折合标的股份每股转让价格约为6.19元。　　福清曜鸿承诺，此次协议转让完成后的12个月内，不直接或间接转让本次受让的上市公司股份。（文章来源：券商中国）。

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